ACHAT Hotels are the second division soccer team’s new exclusive hotel partner. SV Sandhausen. The two-year sponsorship agreement was ceremoniously signed by Philipp von Bodman, Managing Partner of ACHAT Hotels, and Volker Piegsa, Managing Director of SV Sandhausen in Hardtwald, home of the BWT Stadium. "Echt Gut" (ACHAT Hotels) and "WIR! Echt anders.” (SV Sandhausen) - not only do the respective German brand messages of both partners complement each other very well: In preliminary discussions, those responsible quickly identified many mutual points of contact. To bundle and bring to the fore those positive emotions associated with both companies is one of the main goals of the established partnership, which is going to go beyond the “usual”.
Identical Goals and Values - The Brand Messages Also Match
“SV Sandhausen is a traditional club that is not only distinguished by its sporting success but also scores in terms of likeability, quality, and attractiveness,” according to von Bodman. “The club is authentic, down-to-earth, and approachable. These are precisely the qualities that are also the core values of our ACHAT Hotels and employees. So I am very pleased that we are laying the foundation for a ‘really amazing’ cooperation. I am sure that together we will achieve many goals. SVS Managing Director Volker Piegsa adds: “We’re looking forward to cooperating with ACHAT Hotels and are convinced that both sides will gain from it. The ACHAT Hotels are a strong partner from the region that has nationwide appeal.” ACHAT has about 4,100 rooms in 35 hotels, in 28 cities, and three countries. “For away games, we will, of course, preferably use these hotels,” Volker Piegsa emphasizes.
Really Amazing and Mutually Supportive Partnership That Also Works
Philipp v. Bodman wants to fill the cooperation with SV Sandhausen with more than just classic content such as perimeter advertising: “It should be a ‘really amazing’ and mutually supportive partnership that works, too. We already have a whole series of nifty ideas in the pipeline here, which will be realized in the upcoming months. For example, we would like to give our guests non-buyable ACHAT moments relating to soccer topics. For example, you can become a ball boy through our “ACHAT-Friends Circle”, there will be really amazing activities with the team and lots more. I’m sure an exciting time together lies ahead for us - and our guests.”
Emotional, honest, real – ACHAT Hotels experience hospitality in action. Guests staying at any of our 35 three- to four-star superior hotels will encounter an innovative quality of service that comes from the heart. The “Real.Amazing.” slogan expresses what the uniquely designed ACHAT Hotels are all about: being original in everything they do. Really amazing quality in the medium price segment offers customers a convincingly high level of performance across all countries. The hotel group founded in 1991 and headquartered in Mannheim, with hotels in Germany, Austria, and Hungary, is on track for economic growth. The group has been part of the SME investor HANNOVER Finanz since 2016. ACHAT Hotels focuses on lease opportunities through the acquisition of existing hotel properties for the ACHAT Hotels brand and new hotel buildings that operate under the premium budget brand “LOGINN Hotels by ACHAT”.
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Address: ACHAT Hotels, Konrad-Zuse-Ring 23, D-68163 Mannheim, Telephone: +49-(0)621-48 07-0, Fax: +49-(0)621-48 07-99, e-Mail: EchtGut@achat-hotels.com, Internet: www.achat-hotels.com
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